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Interview: Rob Janoff – Apple logo designer

The Apple logo is one of the most famous logos in the world. Apple fans not only put this logo on their vehicles to show their loyalty, they go to the extreme of tattooing themselves with it, a level of dedication very few brands achieved. The logo is admired for it’s simplicity and many meanings that people attach to it. It’s timeless. Read more

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What Is User Experience Design? Overview, Tools And Resources

Websites and Web applications have become progressively more complex as our industry’s technologies and methodologies advance. What used to be a one-way static medium has evolved into a very rich and interactive experience.

01 User Experience Graphic in What Is User Experience Design? Overview, Tools And Resources

But regardless of how much has changed in the production process, a website’s success still hinges on just one thing: how users perceive it. “Does this website give me value? Is it easy to use? Is it pleasant to use?” These are the questions that run through the minds of visitors as they interact with our products, and they form the basis of their decisions on whether to become regular users. Continue reading

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Brand Logos, Simplified

The images in the picture may just look like circles and dots but they’re really simplified logos of famous brands. It’s amazing how the strongest brands can be seen even through basic shapes. How many brands do you recognize?

Google, Target, and NBC are pretty easy. Dunkin Donuts and Subway too. If you want to test yourself, you can find all of the simplified logos at Unevolved Brands. [Unevolved Brands via BuzzFeed]

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Apple 11-inch MacBook Air

This ultraportable breaks the mold with a strikingly thin and light design and the ability to start working (and playing) in an instant.

Configurations

While our 11-inch MacBook Air configuration (1.4-GHz Intel Core 2 Duo, Nvidia GeForce GT 320M graphics, 2GB of RAM, 128GB hard drive) cost $1,199, consumers can get the same processor and graphics, but a smaller 64GB hard drive, for $999, the starting price for the 11-inch MacBook Air. That’s not a lot of storage, but it should be enough for those who do most of their computing in the cloud. Other options include a slightly faster 1.6-GHz Intel Core 2 Duo processor ($100) and 4GB of RAM ($100). Continue reading

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First Look: iMovie ’11

It’s strange to think of iMovie—the first app in the series that later became iLife—as an underdog, but Apple’s video editing application has found itself trying to overcome the initial poor impressions of iMovie ’08 by longtime iMovie users. iMovie ’11, introduced at Apple’s Back to the Mac media event, adds long-awaited features like improved audio editing and 1080p HD output, and takes advantage of the program’s editing strengths to introduce One-Step effects such as instant replays.

iMovie ’11 also includes surprises, large and small. The main draw is the ability to quickly cut together movie trailers, but just as exciting are features for identifying when people appear in clips, correcting for rolling shutter side effects, and the return of a traditional timeline using the new Single Row view. Continue reading

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News

Apple previews upcoming Mac OS X Lion

When it arrives next summer, the next major update to Mac OS X will owe more than a little to the features already found in Apple’s other operating system, iOS.

That was the message delivered by Steve Jobs Wednesday during aspecial Mac-focused event in Cupertino that saw the company preview the next major version of its OS X operating system. CalledMac OS X Lion, the new OS is slated to arrive in summer 2011.

Many of the features previewed Wednesday—and Jobs describe the sneak peek as only a “taste” of what’s to come—draw on iOS for inspiration. As the press event’s “Back to the Mac” moniker suggested, Apple drew on Mac OS X to build its mobile operating system and now many of the features found in iOS are making their way back into the Mac operating system. Continue reading

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