Typography | Basics

Typographic color

Spacing concerns and the design of the typeface itself affect what is known as typographic color. This term may seem like a misnomer in an age when even word processors let you apply actual color (for example, red, blue, or green) to type as easily as changing the point size. Typographic color is really the grey value, or density, of a mass of type on the page. A page may have light or dark color, but you must keep the color consistent on the page to aid readability.