The logo is by no means the most important part of a business. But it is very important for a business to have a logo that is distinct and easily recognizable, because in many cases it conveys the qualities of the brand that the company represents. A logo allows the company’s brand to be easily recognized in a variety of situations. It is used as shorthand for the company itself in most of the company’s marketing material and is integral to the way the company represents itself to the world. Let’s take a look at a few of the things to keep in mind while designing a logo.