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Hello, Emerald.


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In 2012, we had energy — 2013 is about prosperity. So in the world of colors, it’s goodbye, Tangerine Tango, and hello, Emerald.

That is the color of the year for 2013, according to Pantone, the color standards division of Kentwood-based X-Rite Inc. The color is known more formally as Pantone 17-5641.

The new shade takes the crown from the spirited reddish orange hue, which held the honor for 2012.

But 2013 is all about a vivid, verdant shade of green that “enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony,” said Leatrice Eiseman, executive director of the Pantone Color Institute.

“Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions,” said Eiseman in a press release. “It’s also the color of growth, renewal and prosperity – no other color conveys regeneration more than green.“

The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, and even on the red carpet.

Fashion designers who are featuring Pantone 2013 colors into their spring collections include Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko.

Pantone is extending its partnership with beauty retailer Sephora with a limited edition Color of the Year beauty collection to be released in March, which will feature products in emerald.

JCPenney will also release products, ranging from bedding to stemware, in Emerald beginning Feb. 1.

“As we re-energize our home department next spring, we are excited to partner with the leading authority on color to introduce the first-ever line of Pantone bedding and bath products,” said Paul Rutenis, JCPenney general merchandise manager for home. “The cheerful array of on-trend pieces will make it easy for customers to infuse the perfect color into any home décor.”

Pantone experts put a great deal of effort into choosing the annual color of the year, looking for influences in entertainment, traveling art collections, popular destinations or even sporting events that garner worldwide attention, according to the company.

“For more than a decade, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home and industrial design, as well as product packaging and graphic design,” the news release said.

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