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How Larry Page engineered a beautiful revolution at Google

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Something strange and remarkable started happening at Google immediately after Larry Page took full control as CEO in 2011: it started designing good-looking apps.

Great design is not something anybody has traditionally expected from Google. Infamously, the company used to focus on A/B testing tiny, incremental changes like 41 different shades of blue for links instead of trusting its designers to create and execute on an overall vision. The “design philosophy that lives or dies strictly by the sword of data” led its very first visual designer, Douglas Bowman, to leave in 2009.

More recently, however, it’s been impossible to ignore a series of thoughtfully designed apps — especially on iOS, a platform that doesn’t belong to Google. Google+, YouTube, Gmail, and Maps are consistent and beautiful — in stark contrast both to Google’s previous efforts and even Apple’s own increasingly staid offerings.

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We went to Google looking for the person responsible for the new design direction, but the strange answer we got is that such a person doesn’t exist. Instead, thanks to a vision laid out by a small team of Google designers, each product team is finding its way to a consistent and forward-looking design language thanks to a surprising process.

They’re talking to each other.

Full story here

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Feature

Unraveling The Logic Behind Logos

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The Sirens in Greek mythology were dangerously devious creatures similar to mermaids that lured sailors close to shore to be shipwrecked.

They also sparked Starbucks’  twin-tailed mermaid logo that is now renowned across the globe, helping to attract millions of people to the high-end coffee shop daily and devouring them with the café’s ambiance.

Logos are the heart, mind and soul of a company’s brand. For the lucky ones, whether it’s a word, color, picture or phrase (think Nike’s “Just Do It”), the logo might even be an emotional token to the customer, evoking a heightened sense of brand loyalty.

That’s one reason why customers often respond with initial rejection, perhaps even outcry, when companies undergo major logo changes. In some cases, like Tropicana, the backlash can be so overwhelming it prompts the company to revert back to its old ways.

“Whenever there’s a new logo rollout half the people freak out,” said Steve Douglas, founder of Logo Factory.

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Layout, Layout | Basics

Web layouts with unusual shapes and geometry

Starting with the CSS3 techniques, the ordinary squares from web designs layout elements started to be transformed in circles, triangles, hexagons or rhombuses. But, the 2012 bring in our attention a new trend what appear to be the main web design trend of the 2013 year what consist in a more unique visual flow of the website, and what can help a web designer more then the geometrical shapes?

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Visual Arts, Visual Arts | Basics

WordPress vs Joomla vs Drupal – CMS Popularity War

The most popular CMS’s since the time of their launch have been WordPress, Joomla! And Drupal. How have these three CMS’s performed over the years and what is their popularity is something that we will have a look in this article. The war WordPress vs Joomla vs Drupal is still on and we are here to find out which CMS tops the list of being the most popular.

Which Open-Source Backend Platform?

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Original Designer Massimo Vignelli on the Redesigned American Airlines Logo

This week, American Airlines (AAMRQ) revealed a bold new look for its fleet, retiring a design that hadn’t changed since 1967. (Among others, Twitter didn’t like it.) We caught up with designer Massimo Vignelli, the creator of the airline’s outgoing logo, to ask his opinion.

What do you think of the redesign?

It has no sense of permanence. The American flag is great. I’m designing a logo now for a German company, and I’m using black, red, gold, and yellow. Why? Because national colors have a tremendous equity. They’re much more memorable. It rings the bell of identification. But the American flag has 13 stripes, right? Not 11. Did American add only 11 stripes [to the flag on the tail] because they are in Chapter 11? I don’t think two more stripes would have been a disaster. And there are only two colors shown instead of all three. So is it a different flag?

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