As Adobe takes over Behance – at a reported cost of $100m – we look how the move will affect designers
Many designers have a love/hate relationship with Adobe software, so the news that the software giant has bought Behance was met with mixed reaction yesterday. The undisclosed cost of the acquisition is rumoured to be around the $100m mark.
Hosting three million projects from around a million members, recieving over 90 million views last month alone, Behance’s recent success speaks for itself. Its place within the design community was built on its status as an independent resource, a platform to showcase past projects and attract future ones.