15 Logo Design Tips for the Real World

While I have experienced both successes and failures as a designer, one thing is for sure, I have certainly learnt a lot along the way. To impart some of this knowledge, in this post, you will find fifteen useful logo design tips.

1. It all starts with the brief

Okay, this first one is really a given. Building a comprehensive design brief upfront is vital to the success of a logo design project. It will become your point of reference throughout the project, ensuring that requirements are understood and everything stays on track

Some clients may be reluctant to provide enough detail in the brief – dismissing its importance. When you encounter this problem, it is important not to give up and proceed with a half-baked brief. Educate your client on the importance of the brief and follow-up for more infomation until satisfied. Its not always easy, but well worth the effort.

A weak brief will almost always lead to a weak logo.

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