Best logos ever?

As a mid-week break from the routine we have a cross-blog, cross-media collaboration for you. The focus of the April issue of Creative Review will be “Dedicated to the art of logo design” and they have taken on the subjective challenge of making a definitive list of the Best 20 Logos Ever. They will ask for “the expert opinion of designers, academics and critics who will ultimately help us come up with 20 of the world’s greatest logo designs” but first, they need everyone’s opinion. They have already asked their early-rising European readers to nominate their Top 5 logo designs of all time. Now it’s time for Brand New readers to bring it. What are your Top 5 logos of all time?

UnderConsideration’s own five nominations are part of the experts opinions, so we will reveal those once the definitive list has been made. Plus, we haven’t come up with our nominations. It’s hard!. But if you are interested in a quick scan of what’s on our first draft: FedEx / BP / CN (Canadian National) / New Haven Railroad / Obama ‘08 Campaign / Playboy / International Paper / Batman / IBM / et al.

The Worst Identities of 2010

This year I will be dividing up the Best and Worst selections in separate posts. In part because there is a lot of information (including summaries of all the polls) and it will be easier to digest, and in part because we will be on semi vacation and won’t be posting daily for the next two weeks, so splitting it up gives us some content to spread as 2010 comes to a close. But enough of that, let’s get to it! Here is Part I: The Worst

 

The Mac App Store: What you need to know

The newly launched Mac App Store may sport a familiar, iTunes-like face. But there’s still plenty to discover with Apple’s new source for buying Mac software. We asked if you had any questions about the Mac App Store and came up with a list of our own. Then, we spent Thursday diving into the Mac App Store to get some answers to those questions. Here’s what we’ve been able to find out so far.

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All right Mr. Schultz, I’m Ready for my Close-up

Starbucks needs no introduction but just in case: Founded in 1971 in Seattle, Starbucks is the world’s leading coffee retailer with more than 16,000 stores in 50 countries (this despite numerous closings in the last year or so). Starbucks also manages Tazo tea, Ethos water, and Seattle’s Best Coffee. And, part of the reason why we are here today, Starbucks sells more than coffee and its stores offer more than coffee (Wiiii-Fiiii says I in an Oprah wail). Yesterday, Starbucks announced that beginning in March, to coincide with their 40th anniversary, their brand would be making a bold visual evolution. Namely (pun intended) dropping its name from the logo. The new identity has been developed in-house — Starbucks has one of the strongest internal teams in a big corporation — in partnership with Lippincott.

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